Category: brand management

  • By Damian Rezaee On April 24, 2026, transaction agreements were signed that formally ended one of the most consequential relationships in modern automotive history. Porsche AG agreed to sell its 45% stake in Bugatti Rimac and its 20.6% stake in the Rimac Group to a consortium led by New York-based investment firm HOF Capital (Porsche…

  • By Damian Rezaee When people want to settle a quick argument, understand a concept, rewrite a sentence, plan a trip, summarize an article, check a calculation, or think through an idea, one brand increasingly comes to mind first: ChatGPT. That matters because this is not only a product usage story. It is a branding story.…

  • By Damian Rezaee Introduction In December 2015, a group of technology researchers and investors founded OpenAI as a nonprofit artificial intelligence organization with the stated mission of ensuring that artificial general intelligence (AGI) benefits all of humanity (OpenAI, 2025). Within two years, the organization introduced what would become one of the most recognizable visual symbols…